Carolina Marcos Sebastián

Account and Online Advertising Strategist- Google AdWords

Ubicación: Irlanda
Sector: Marketing and Advertising

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Carolina Marcos Sebastián's Overview

Current

Account Strategist- Google AdWords Spanish SMBs at Google

Past

Account and sales executive at Grupo Eñe de Comunicación
Product Marketing Assistant at Telefónica
Junior Account Executive at Cohn & Wolfe

Education

Dublin Business School
The Institute of Commercial Management
European School of Management and Business (EUDE)

Universidad Autónoma de Madrid
Universidad Complutense de Madrid

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Connections

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Account Strategist- Google AdWords Spanish SMBs

Google

Empresa pública; Más de 10.001 empleados; GOOG; Sector de Internet

junio de 2010 – Presente (3 años 1 mes) Dublin. European HQ

* Consultancy on AdWords campaigns optimization: Search and Display networks, CPC, YouTube campaigns etc.
* Service support: product specialization, troubleshooting and problem solver.
* Revenue Programs Lead for the Spanish market for more than 4 quarters: projects based on how to increase the revenue of our advertiser base from new advertisers educational program to retention incentives to old advertisers.
* Resellers Partner Manager: main contact with reseller partners in the Spanish market-> Account optimization, trainings, accounts troubleshooting and campaigns optimization.
* Quality Lead and quality reviewer for the Spanish market: thanks to proven excellence in processes and Customer Satisfaction.
* Marketing Point of Contact during 3 quarters: helping on the launch and support of the program 'Conecta tu negocio' to get the Spanish SMBs to the online world. Cooperation in trainings to agencies onsite (Madrid office).
* 1:Many coordination for the Spanish market: definition of the strategy, organization and delivery of Hangouts On Air and Webinars for the Spanish AdWords Advertisers: Account optimization, seasonal webinars for Christmas.
* Team lead functions: on the launch of revenue programs-> Mentor and coach of 4 vendors; Mentor of a summer intern and his project on Retail companies online.

Account and sales executive

Grupo Eñe de Comunicación

julio de 2008 – julio de 2009 (1 año 1 mes) Madrid y alrededores, España

* Business development: Participation in the search for new business opportunities and gaining of new customers. Business: Cinema and TV advertising
* Creation of advertising proposals: from the idea to the presentation to the customer
* Implementation of the different advertising actions along the process: agreements for the shooting, supervising in the actual filming (product placement) and promotional activities around the premiere/launch of the movies.
* Events organization: premieres, film promotions etc.

Product Marketing Assistant

Telefónica

Empresa pública; Más de 10.001 empleados; Sector de Telecommunications

febrero de 2008 – julio de 2008 (6 meses) Madrid y alrededores, España

* Working on the mobile fidelisation program-> Creating the phone terminal portfolio for management meetings.
* Data analysis and creation of reports on results.
* Creation of briefings for the creative agencies.

Junior Account Executive

Cohn & Wolfe

Empresa pública; De 1.001 a 5.000 empleados; WPP; Sector de Public Relations and Communications

octubre de 2006 – julio de 2007 (10 meses) Madrid y alrededores, España

* Junior Account management of customers such as: Rolex, Alcatel, Robert one, Kailis, Acosta etc.
* Writing press-releases and communications to several media
* Constant relationship with the media: to locate the PR and Communication actions into their pages.
* Event organization: Press Conferences and showrooms.