Claire Percy

Business Development & Marketing Consultant at Chartered Accountants Ireland

Location: Ireland
Industry: Marketing and Advertising

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Claire Percy's Overview

Current

Business Development & Marketing Consultant at Chartered Accountants Ireland

Past

Client Services Director at eightytwenty
Marketing Manager at University College Dublin
Marketing Coordinator at Bank of Ireland Mortgages

Campaigns Manager at Defra - UK Dept for Environment Food and Rural Affairs
Executive at Sales & marketing roles, London
Trade Marketing Specialist at Bord Bia The Irish Food Board (Germany)
Brand / Product Manager at Heineken Deutschland / Murphy's Trading
Instructional Designer at NETg

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Education

Dublin Business School
University of Limerick

Recommendations

15 people have recommended Claire

Connections

477 connections

Digital marketeer working since 1999 in Ireland and overseas. Particularly experienced in delivering innovation within complex multi-stakeholder environments. Knowledge of education, alcohol and financial services sectors. Strong interest in entrepreneurship and ideas generation through creative practices. Currently part of the expert Marketing & Communications team at Chartered Accountants Ireland.

Business Development & Marketing Consultant

Chartered Accountants Ireland

Nonprofit; 51-200 employees; Accounting industry

January 2013 – Present (6 months)

Working within the Marketing & Communications team in Ireland's largest and longest-established accountancy body on a range of student recruitment, CRM, digital and social media projects.

Client Services Director

eightytwenty

Privately Held; 11-50 employees; Marketing and Advertising industry

September 2011 – August 2012 (1 year) Dublin

Led client services team in Dublin's top digital creative agency (DMAs 2013) to change the way people do business.

**Delivered, with account management team, major client projects on a daily basis across all disciplines - mobile, web, multi-platform, social, advertising. Led delivery on Ireland's first tv-online simulcast game - Dragons' Den for Bank of Ireland which won Grand Prix at Eircom Spiders 2012. Team also delivered deCider on-pack augmented reality campaign for Bulmers (best innovation and best mobile in DMAs 2013)
**Managed all aspects of the agency process - briefing (technical & creative), pitching, costing, planning, testing, delivery and evaluation
**Directed all major agency accounts
**Recruited and managed best-in-class account management team
**Part of agency management team working with founders on process and financial management

Marketing Manager

University College Dublin

Educational Institution; 1001-5000 employees; Higher Education industry

November 2006 – September 2011 (4 years 11 months) Dublin

**Online and social media strategy and management - incl. www.ucdlife.ie
**Multi-annual integrated advertising campaign management
**Managing editor of quarterly university magazine UCD Today (www.ucd.ie/ucdtoday)
**Internal consultant to local units
**Event management
**Day-to-day brand management

Marketing Coordinator

Bank of Ireland Mortgages

Privately Held; 201-500 employees; Banking industry

June 2006 – November 2006 (6 months) Dublin

Worked with Bank of Ireland Mortgages, ICS Building Society and Mortgage Store Product Managers to deliver internal and external communications and New Product Development work. (Short-term contract)

Campaigns Manager

Defra - UK Dept for Environment Food and Rural Affairs

February 2004 – April 2006 (2 years 3 months)

**Managed consumer and B2B public awareness campaigns, mainly in the area of Animal Helath and Welfare
**Created the ground-breaking biosecurity in livestock markets field marketing campaign, which subsequently became a cornerstone of the Department's communications schedule to livestock farmers
** Worked for a time as part of the team on the Chewing Gum Disposal outdoor campaign working with The Wrigley Company (piloted in Ireland in summer 2006); and the multi-lingual Personal Food Imports integrated outreach and advertising campaign targeting British Minority Ethnic communities and wider UK travelling public
**Dealt with stakeholders and colleagues up to senior civil servant level and made recommendations to Ministers on communications matters
**Production manager of the State Veterinary Journal
**Briefed, appointed, managed and evaluated agencies to deliver a wide range of marketing services

Executive

Sales & marketing roles, London

April 2003 – January 2004 (10 months)

Worked within sales, marketing and research agencies, including Research International and Proximity London (direct marketing agency).

Trade Marketing Specialist

Bord Bia The Irish Food Board (Germany)

April 2002 – April 2003 (1 year 1 month)

Worked mainly on the German market to:
**deliver research and commercial requirements for Irish companies
**lead business development activity, including lead-sourcing and presentations
**deliver trade events, buyer trips to Ireland and market study visits for Irish companies to Germany

Brand / Product Manager

Heineken Deutschland / Murphy's Trading

Public Company; 10,001+ employees; HEI; Food & Beverages industry

April 2000 – March 2002 (2 years)

Responsible for the logistical, organisational and marketing mix for Murphy's Red, Murphy's Stout and Stowford Press Cider for Germany. This encompassed the full range of marketing activities from online through to in-store promotions and trade events such as St Patrick's Day and Halloween parties and sponsored events.Worked on product trials of specialty beer Wieckse Witte in Berlin. Worked with the MD of Murphy's Germany to sell the company to Heineken Deutschland.

Instructional Designer

NETg

Privately Held; 1001-5000 employees; SKIL; E-Learning industry

June 1999 – April 2000 (11 months)

Wrote computer-based training materials and worked with graphic artists, engineers and QA to deliver complex IT training materials for consumer and business audiences. (NETg became Thompson NETg and was subsequently bought by Skillsoft.)

Anniversary celebrations on Twitter
- Accountancy Ireland
- June 6, 2013
Authors: Claire Percy

Grand Prix, Best Campaign, Best Financial Services

Eircom Spiders
- November 2012
Led the project team that won Grand Prix at Eircom Spiders 2012 for Dragons’ Den/Bank of Ireland (also won Best Financial Services and Best Campaign). This was delivered to activate the Bank's sponsorship of the show online, part of their ongoing Business Banking strategy.

German

View All (30) Skills View Fewer Skills

Dublin Business School

Certificate in online marketing, Digital Communication and Media/Multimedia

2007 – 2008

Grade: Certificate

Activities and Societies: Online advertising, PPC, SEO, ecommerce, writing for web

University of Limerick

BA, Applied Languages - German and French

1995 – 1999

**Academic subjects at UL: German, French, Technical Communication, Economics, Linguistics
**Work placement in France: 7-months as a HR Assistant with Alstom Centrales Energétiques (Alstom Power Plants) in Belfort, France
**Erasmus Exchange Programme in the Ruhr Universität, Bochum, Germany: I studied German, French, Cultural Studies, Media Communication, Film Translation

Interests:

Digital/social, team leadership, agency briefing and management, numbers, entrepreneurship, creative practices.

Groups and Associations: