Barry Hand

Current

Marketing Manager at lastminute.com

Past

Online Marketing Consultant at Ovelle Pharmaceuticals
Online Marketing Executive at Elucidate
Online Marketing Manager at Digiweb

IT Manager at O'Callaghan Insurances

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Education

Dublin Business School
Dundalk Institute of Technology

Recommended

1 person has recommended Barry

Connections

111 connections

Industry

Marketing and Advertising

Websites

Barry Hand’s Summary

I am a e-commerce virtuoso who creates great marketing strategies.

A strategic marketeer with extensive experience in marketing and hands on commercial success with blue chip & entrepreneurial businesses, working with some on some of Ireland’s most demanding websites, including brands such as Digiweb, An Post & currently with lastminute.com

Having a wide range of Marketing skills, in particular all aspects of Online Marketing, including Search Engine Marketing, Social Media Marketing & Email Marketing has allowed me to specialise in transactional web sites in both the B2B and B2C arena.

Away from this, I'm is also the owner of an Irish gaming website Wiffy.ie, as well as the founder of the Dublin Movie Club.

Barry Hand’s Specialties:

* Website Analytics and Tracking ( Omniture, Google Analytics, HitWise, Webmetrix, and ComScore)
* Competitive Market Research and Analysis
* Customer/Partner Relationship Management
* Direct Email Marketing
* Small Business Marketing
* Strategic Project Planning
* Marketing & Communications
* Media Buying
* Commercial Media Sales
* Conversion Rate Optimisation
* Web Merchandising
* Search Engine Optimisation (SEO)
* Social Media Marketing (SMM)

Barry Hand’s Experience

Marketing Manager

lastminute.com

(Privately Held; Leisure, Travel & Tourism industry)

June 2008 — Present (1 year 7 months)

My overall responsibility is to lead, manage and grow the lastminute.com brand in Ireland.

Broadly, I'm responsible for:

* Brand development
* Sales & marketing management (P&L)
* Planning, executing, and measuring all marketing tactics
* Web analytics & reporting
* CRM strategy & delivery
Online Marketing Consultant

Ovelle Pharmaceuticals

(Pharmaceuticals industry)

November 2006 — August 2009 (2 years 10 months)
Online Marketing Executive

Elucidate

(Internet industry)

January 2008 — June 2008 (6 months)

Responsible for devising online marketing strategies to meet the specific objectives of a wide variety of Elucidate clients.

Bringing the benefit of my extensive experience in interactive and online media to this Dublin based agency.

Key Websites:

- AnPost.ie
- EircomPhoneWatch.ie
Online Marketing Manager

Digiweb

(Privately Held; Information Technology and Services industry)

November 2006 — December 2007 (1 year 2 months)

Online marketing manager for Irish ISP - Digiweb Ltd.

Responsible for web site traffic growth, web site UI, online sales and customer relationship marketing across Digiweb's consumer & business services.

Key Websites:

- www.Digiweb.ie
- Hosting.Digiweb.ie
.
Winner of ICT Communications Company of the Year 2007, and Deloitte Technology Fast 50 Award winner in 2006 & 2007
IT Manager

O'Callaghan Insurances

(Insurance industry)

June 2003 — October 2006 (3 years 5 months)

All aspects of IT Management, including ownership of 50+ user call centre, linking two remote offices across a mixed platform network.

During my time here, my role covered all aspects of technology introducing me to an online marketing career path.

Main responsibilities included

Servers: MS Windows domain with MS Exchange mail server and Linux based backup.
Telephony: Avaya based system with customised call routing.
Websites: Development, management & marketing of key websites (Quoteme.ie, Quoteline.ie & Oci.ie)

Barry Hand’s Education

Dublin Business School

Master of Arts (MA) in Marketing , 2009 — 2011 (expected)
Dundalk Institute of Technology

Bachelor of Science (Honours) in Computing in Information Technology Management , 2000 — 2004